About

+55 11 98659-5915
netobh@hotmail.com


...................................................................

Lew'Lara TBWA 
2017 - Currently

Y&R São Paulo
2009 - 2016

Lew'Lara TBWA 
2006 - 2009

Solution Comunicação
2003 - 2006

Hello.

I’m a Brazilian Creative Director based in New York.

I’ve spent my career building ideas for brands across consumer and healthcare. I currently work at Klick Health NY, exploring the space where healthcare, creativity, and culture meet.

I’m interested in finding simple, unexpected ways to make ideas feel relevant, and in using craft to take them further. Whatever form an idea takes, I believe great craft is what makes it memorable.

My work has been recognized by Cannes Lions (1 Gold, 7 Silver, 5 Bronze, and 27 Shortlists), D&AD, The One Show, Clio, LIA, Effie, Epica, El Ojo, and other award shows.

Outside of work, I spend most of my time with my twin boys, who remind me daily that curiosity is still the best creative skill.

Thanks for stopping by.



WORKING EXPERIENCE

Klick Health NY
April 2025 - Present

FCB HEALTH NY
OCTOBER 2024 - APRIL 2025

TBWA\CHIAT\DAY NY
June 2023 - JULY 2024

leo burnett
October 2022 - May 2023

Almap BBDO (freelancer)
April 2022 - October 2022

Lew'Lara\TBWA 
January 2017 - January 2022

Y&R (VML) SAo Paulo
2009 - 2016

Lew'Lara\TBWA 
2006 - 2009

Solution Comunicação
2003 - 2006




CLIENTS

Nissan, Netflix, Gatorade, Honda, LG, Danone, Goodyear, Vivo (Telefonica), Tam (Latam) Airlines, Bradesco (Brazilian bank), Itaipava (Brazilian brewery), moderna to name a few.




CONTACT

+1 5518667861
jnetomelo@gmail.com

AWARDS

13 CANNES LIONS (27 Shortlists)
Silver - Entertainment Lions for Music - 2026 / 867-5389
Silver - Outdoor - 2018 / Nissan's Follow the Ball
Silver - Outdoor - 2018 / Nissan's Follow the Ball
Bronze - PR - 2018 / Nissan's Follow the Ball
Gold - Print & Publishing - 2016 / Freddo
Silver - Print & Publishing - 2016 / Freddo
Bronze - Outdoor - 2016 / Freddo
Bronze - Outdoor - 2015 / Santa Casa Obesity
Silver - Outdoor - 2013 / LG Boxes
Silver - Press - 2013 / Chez Restaurant
Bronze - Outdoor - 2013 / Chez Restaurant
Bronze - Outdoor - 2012 / Goodyear Circles
Bronze - Outdoor - 2012 / Goodyear Carball


ONE SHOW
Merit - Print & Outdoor - 2017 / Freddo
Merit - Out-of-Home / Dynamic Billboards & Transit - 2019 / Follow the ball
MERIT - Craft / Use of Digital Technology - 2019 / Follow the ball
MERIT - Innovation in Print & Outdoor - 2019 / Follow the ball


CLIO AWARDS
Bronze - Campaign - 2013 / Goodyear Carball



CLIO SPORTS
Silver - 2019 - Billboard / Nissan Follow the Ball



CLIO HEALTH

Gold - Branded Entertainment & Content — Music — 2026 / 867-5309
Gold - Audio Craft — Music — 2026 / 867-5309
Silver - Culture — Culturally Relevant — 2026 / 867-5309
Silver - Direct — Audio — 2026 / 867-5309
Silver - Experience / Activation — Audio — 2026 / 867-5309
Bronze - Integrated — Integrated — 2026 / 867-5309
Bronze - Audio — Broadcast Audio — 2026 / 867-5309
Shortlist - Public Relations — Cause Related — 2026 / 867-5309
Shortlist - Digital / Mobile & Social Media Craft — Music / Sound Design — 2026 / 867-5309




CCSP - BRAZILIAN CREATIVE CLUB
Gold - Automotive - 2018 / Nissan's Follow the Ball
Silver - Promo - 2010 / TAM EXCESS BAGGAGE
Integrated Campaign - 2011 / TAM World Cup
Promo - 2011 / TAM World Cup


EPICA AWARDS
Gold - Press - 2013 / LG Boxes - Campaign
Bronze - Press - 2013 / Chez Restaurant Campaign


WAVE FESTIVAL
Grand Prix - Media - 2018 / Nissan's Follow the Ball
Gold - Media - 2018 / Nissan's Follow the Ball
Gold - Media - 2018 / Nissan's Follow the Ball
Gold - Media - 2018 / Nissan's Follow the Ball
Gold - Media - 2018 / Nissan's Follow the Ball
Gold - Brand Experience & Activation - 2018 / Nissan's Follow the Ball
Silver - Brand Experience & Activation - 2018 / Nissan's Follow the Ball
Gold - Branded Content & Entertainment - 2018 / Nissan's Follow the Ball
Silver - Branded Content & Entertainment - 2018 / Nissan's Follow the Ball
Silver - Promo - 2011 / TAM EXCESS BAGGAGE


EL OJO
GOLD - Use Real-Time Data - 2018 / Nissan's Follow the Ball
GOLD - Digital Screens - 2018 / Nissan's Follow the Ball
GOLD - Brand Experience - 2018 / Nissan's Follow the Ball
Silver - Sponsorships and Events - 2018 / Nissan's Follow the Ball
Silver - Sports - 2018 / Nissan's Follow the Ball
Bronze - Use of Data - 2018 / Nissan’s Follow the Ball
Bronze - Innovative use of the Public Space - 2018 / Nissan’s Follow the Ball
Bronze - Launching, Relaunching & Activations - 2018 / Nissan’s Follow the Ball
Bronze -  Content - 2018 / Nissan's Follow the Ball
Gold - Campañas de Productos - 2016 / Freddo
Gold - Via Pública - 2013 / LG Boxes - Office
Silver - Gráfica - 2013 / LG Boxes - Office
Silver - Gráfica - 2013 / Chez Restaurant - Yakuza
Bronze - Gráfica - 2013 / Chez Restaurant - Bride
Bronze - Gráfica - 2013 / Chez Restaurant - Sado


LÜRZER’S ARCHIVE MAGAZINE
200 Best Digital Artists 2017-2018 / Freddo Ice Cream
12 publications


JAY CHIAT AWARDS
Silver - Media Strategy - 2012 / 5% Santa Casa Project

VIVO CAMPAIGN
Top 10 - Best Campaigns 2015 Meio & Mensagem
Top 10 - Best Campaigns 2014 Meio & Mensagem
Finalist Profissionais do Ano Rede Globo
Ibope - The most popular campaign of 2015

JURY PARTICIPATION
NY Festivals Grand Jury 2021
FIAP Short List Jury 2021

Freddo Ice Cream: 10th Most Awarded Print Campaign 2016 - Big Won Report