Most people can’t remember their parents’ phone number anymore. Or their spouse’s. Or even their best friend’s.
But there’s one number millions of Americans who grew up in the 1980s still remember by heart: 867-5309.
Meanwhile, Cancer Support Community (CSC), one of America’s most respected cancer support organizations, faced a different problem: not enough people remembered them when they needed help.
So we turned America’s most unforgettable phone number into CSC’s helpline.
867-5309 became CSC-867-5309.
A number people already knew by heart became a lifeline for people facing cancer.
