Most people can’t remember their parents’ phone number anymore. Or even their best friend’s. But there’s one
number millions of Americans who grew up in the 80s still remember by heart: 867-5309.
Meanwhile, Cancer Support Community (CSC), one of America’s most respected cancer support organizations,
faced a different problem: not enough people remembered them when they needed help. So we turned
America’s most unforgettable phone number into CSC’s helpline. 867-5309 became CSC-867-5309.
A number people already knew by heart became a lifeline for people facing cancer.
Cannes Lions
Silver - Entertainment Lions for Music: Use of Licensed/Adapted Music
Shortlist - Audio & Radio - Use of Audio & Radio as a Medium
Shortlist - Health & Wellness - Non-Profit Health Education, Advocacy, Fundraising - Direct
Shortlist - Entertainment Lions for Music: Social Behaviour
Shortlist - Media: Social Behaviour
Clio Health Awards
Gold - Branded Entertainment & Content — Music
Gold - Audio Craft — Music
Silver - Culture — Culturally Relevant
Silver - Direct — Audio
Silver - Experience / Activation — Audio
Bronze - Integrated — Integrated
Bronze - Audio — Broadcast Audio
Shortlist - Public Relations — Cause Related
Shortlist - Digital / Mobile & Social Media Craft — Music / Sound Design
LIA Awards
Gold - Health & Wellness | Use of PR
Gold - Health & Wellness – Craft | Use of Licensed Music
Gold - Music & Sound | Use of Licensed Music
Silver - Creativity in Media | Use of Audio Platforms
Silver - Health & Wellness | Direct
Bronze - Audio & Radio | Use of Licensed Music
Bronze - Health & Wellness – Craft | Audio Branding
Bronze - Music & Sound | Audio Branding
Finalist - Audio & Radio | Craft: Audio Branding
Finalist - Audio & Radio | Health & Pharma
Finalist - Audio & Radio | Public Service/Charity/NGO
Finalist - Digital | Health & Pharma
Finalist - Health & Wellness | Branded Content